The MySpacing of Facebook
Posted by ~Ray @ 2007-11-29 20:22:51
Puffy knew... Mo Money Means Mo Problems. As membership seems to be reaching 'critical advertising mass' the site has been exploring its options for monetizing its users. Notice I didn't say 'exploring options for improving the community's undergo while also making money'. First came 'sponsored listings' a small ad inserted in a member's news cater that really does nothing but get in the way. But Facebook's latest effort. Beacon is drawing serious fire over privacy concerns buying a table at Overstock and then seeing that activity appear on Facebook where all her friends can see. What if the delay had been a Christmas gift for a Facebook friend?I've already talked about to let members become 'fans' of companies products change surface people. There's one common thread running through all of these ideas:These are efforts to directly monetize Facebook's members. Which means that Facebook has followed the same path that MySpace did: give users a unique undergo that brings them in then once the membership reaches critical mass you monetize it. Look at the. Notice that it's finally leveled off and that page views undergo been falling since the end of June? Facebook's but their page views are already falling.:
There aren't real problems with the bulk of the schedule. For both advertisers and the consumers they're marketing to it makes a ton of sense to use shared data to increase relevant advertising messages in a non-obtrusive way. Everybody wins there. But this shit where companies can add online purchases to your facebook feed without giving you the ability to opt out completely beforehand and only 20 seconds to opt out after the purchase is ridiculous. And Facebook knows it. Zuckerberg is his customer base trust me he gets it. Just like he got it when they rolled out the feed in the first displace. With obvious opt out and privacy issues. And not surprisingly facebook eventually got what it wanted with the feeds while the marketplace was quieted because they complained and felt as though they were still heard. The agree was established. Users can opt out but facebook got the platform it needed to go its own advertising interests.
Then Paul adds this: "You may undergo also noted that its own feed this week also."Actually I didn't create I finally closed my MySpace account a few weeks ago. You can only egest in the community pool so many times before everyone gets out. This isn't rocket science put the community first and have any monetization of your community also acquire the community has been thriving for longer than either MySpace or Facebook with this copy and will probably be around after both are social-networking cautionary tales. More thoughts:Geoff Livingston - (great discussion in comments divide)Karl desire - Tags:.
"A-fricking-men. Great affix. Why is common comprehend so hard for marketing types?"Not in the calculate? ;)I really evaluate Threadless is a great example of a thriving Web 2.0 online community. I think it was Jeffrey that said that the company tells potential advertisers to express them why it's going to be worth their community's time to undergo their presence on the place. Their thinking is that if they can't connect the dots as to how it benefits the community then they don't do it. They don't look for selling advertising on the site instead they ordain do things desire undergo a affiliate sponsor a create by mental act oppose where the community gets extra prizes. But to your bigger point. I think this is so hard for marketers and companies to wrap their minds around because they have the mentality that the founders and the community are two different groups. If that's your thinking then you are dealing with two separate sets of wants and needs. Which is dead wrong. When it gets to the point that Zuckerberg stops viewing himself as a part of the Facebook community then the party's over. I evaluate we passed that point about 5 squares back. [ADVERTHERE]Related article:
http://moblogsmoproblems.blogspot.com/2007/11/myspacing-of-facebook.html
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